Best Email
Marketing Services

Our Email Marketing Process

Email marketing remains a powerhouse for lead generation and conversions, even in today's diverse digital landscape. Research indicates that email is still the preferred channel for brand communication for nearly 61% of consumers, transcending age and gender demographics.

At Tabsoft Marketing, we leverage cutting-edge email marketing technology and ongoing training to provide valuable marketing automation services that drive profitability. Here's how we do email marketing to fuel growth for our clients.

Step 1

Define Your Goals

• Identify key objectives (e.g., increasing sales, brand awareness).
• Understand your target audience's needs and preferences.
• Set measurable goals to track campaign success (e.g., open rates, conversions).

Step 2

Build Your Email List

• Gather subscribers through website opt-ins, sign-up forms, and lead magnets.
• Segment your email list based on demographics, behaviours, or interests.
• Ensure list hygiene by removing inactive or unsubscribed contacts.

Step 3

Design Your Campaign

• Choose the type of email (e.g., newsletter, promotion, welcome series).
• Craft compelling subject lines and personalized content.
• Design mobile-friendly templates with a clear call to action.

Step 4

Automate & Schedule

• Set up automated workflows (e.g., welcome series, abandoned cart emails).
• Schedule emails based on optimal send times for your audience.
• A/B test send times and subject lines for improved engagement.

Step 5

Launch & Monitor

• Launch your campaign and track initial performance.
• Monitor open rates, click-through rates, and bounce rates in real-time.
• Adjust your campaign strategy if necessary based on early results.

Step 6

Analyze & Optimize

• Review campaign metrics such as conversions, revenue, and engagement.
• Gather insights from analytics to improve future campaigns.
• Refine content, subject lines, and targeting for better performance next time